This program is a deep dive into you. Who are you? What are your principles, beliefs, stances and motivation? What is your business what does it stand for? What problems does it solve? What value does it bring? If your business was a living person what principles, beliefs, stances and motivation would it possess. Are they the same as yours? Should they be? Let’s dig deep into the persona of you and your business. Get the jump on your mission statement. Our goal should be to get you to define your pitch, your companies reason for being, your personal story and journey and the principles and values that guide you. This is the foundation of a business and is often overlooked or done as an after thought. In startup week I want to get you and your business defined so that you can have that strong back bone and an even stronger foundation to build your business integrity.