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2020 Detroit Startup Week | Virtual

Keynote: Don't Build The Wrong Thing: Leveraging Jobs to Be Done in Product Development

A talk by Sean Jackson and SIFT
Sift and

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About this talk

Early stage organizations need to find their Product Market Fit. It’s where the thing your organization builds is happily consumed and paid for by your target market - it's the name of the game. But many organizations fail to find product market fit and end up building things no one want to use. How does this happen so often, and how can you avoid it? Sean Jackson, Co-Founder and CPO of Sift will introduce you to the Jobs to Be Done Framework, a fresh perspective on how to evaluate what your company does: Not based on the things you build or do, but on what jobs your customers would hire your product or service to accomplish. This subtle shift can have massive implications for what you build, and how you talk about it with your market.

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