The top mission-driven brands inspire their donors and consumers with stories of impact. They're not afraid to tell their audience how they're making the world a better place because they're doing it authentically. But what does that balance look like? How do these organizations integrate their mission into their marketing in a way that unites their brand, drives more revenue, and creates a greater impact? In this interactive session, we'll look at some examples from these brands and use an assessment to create a framework for your mission-driven organization. You'll leave with a better understanding of what (and what NOT) to do, a high-level framework for mission-first marketing, and a handful of specific marketing ideas to get you started with a new, more effective way to market.