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2020 Detroit Startup Week | Virtual

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Speaker expertise

Jessica Tower founded Tower & Company in 2017, a consulting firm dedicated to helping companies prepare their workforce for the future of work.

June 25, 2020, 05:00 PM

Startup Storytelling: How to craft the compelling narrative that your startup deserves

A talk by Jessica Tower
Founder, Tower & Company

Storytelling is the #1 underrated tool in the entrepreneur's toolbox. Crafting the right story for your startup will help you connect with clients, customers and investors, get buy-in from and generate excitement from your employees, and build an organizational culture that breeds success.

Learn tips and tricks for crafting the narrative for your organization, as well as mistakes to avoid.


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